More than 1 in 3 U.S. donors gave half or more of their charitable contributions to disaster relief efforts in the past year
64% of US donors have diversified their giving strategy to include new charities
MALVERN, Pa., May 19, 2022 /PRNewswire/ — More than 1 in 3 (37%) U.S. donors (defined as those who donated to charity in the past 12 months) gave half or more of their charitable contributions to relief efforts in the event of a disaster during the past year, such as the Ukraine humanitarian crisis, COVID-19 relief and relief following natural disasters such as forest fires or other crises. The online survey of more than 1,300 U.S. donors conducted by The Harris Poll on behalf of Vanguard Charitable, a leading nonprofit organization that administers donor-advised funds (DAFs), also found that 64% of American donors gave to a charity they had never done. before, with the main reason for doing so being a response to a recent local, national or global disaster (42%).
“From COVID-19 to a devastating humanitarian crisis caused by the war in Ukrainewe have seen donors respond to disaster relief needs in inspiring and meaningful ways,” says Rebecca Moffet, president of Vanguard Charitable. “In fact, these data reflect that disaster relief assistance is an integral part of the giving landscape, often increasing total generosity as donors seek to give when and where support is most needed. Money from donor-advised funds has already been secured aside from charitable purposes, DAF giving tends to be more responsive in times of crisis and more resilient in times of economic uncertainty.”
The survey found that the top reasons U.S. donors who donated to disaster relief in the past 12 months did so were:
- They enjoy supporting people affected by humanitarian crises (46%)
- They felt overwhelmed and wanted to help (33%)
- The only way they know how to support a disaster is to donate money (30%) or they or someone they know has been affected by a disaster/they have a personal connection to the disaster/crisis (30 %).
Improving donations through disaster relief support
The survey found that donors who contributed to disaster relief efforts gave more overall, meaning that disaster relief donations did not take away from or replace ongoing donations.
- Donors who gave to disaster relief and other charities gave 48% more in the past 12 months than donors who did not give to disaster relief efforts ($1,880on average, against $1,268on average).
- Disaster relief donors are significantly more likely than donors who did not contribute to disaster relief efforts to say they donated to a new charity in the past 12 months (80% versus 39%).
- Nearly a quarter (23%) of disaster relief donors say they have increased the overall amount of their donations in the past 12 months, compared to just 13% of donors who have not donated to disaster relief. disaster.
- 23% of disaster relief donors say they have donated to a wider variety of charities in the past 12 months than they ever have before, compared to just 7% of donors who don’t haven’t donated to disaster relief.
- Over the past 12 months, more than a third (36%) of disaster relief donors say they have become more aware of new and different causes and nonprofits in need of assistance, compared to only 21% of donors who did not contribute to disaster relief.
Improving donations through disaster relief support is evident in Razom’s story for Ukrainea non-profit organization that amplifies Ukrainian voices with a mission to build a more prosperous Ukraine.
“It has been incredible to witness the global response to the humanitarian crisis in Ukraine,” mentioned Dora Chomiak, president of Razom. “We have always been an all-volunteer organization with approximately 4,000 donors and $150,000 in annual income. Since the start of the war, our organization has seen an increase in donations, receiving more than $50 million in funding from more than 125,000 donors, driven largely by donor-advised funds. The DAFs provide us with a quick and efficient way to receive donations and quickly deploy them to procure vital tactical medical supplies and deliver them to Ukrainians in hotspots, as Razom is one of the few organizations that is on the ground in Ukraine. We’ve seen immense generosity from Vanguard Charitable donors in every state across United Statesaccounting for over 5% of our recent funding, but we must continue and not lose momentum as this unwarranted war continues. »
Vanguard Charitable donors have taken a broader active role in responding to a wide range of disasters and crises. Vanguard Charitable donors have given more than $138 million to organizations focused on disaster relief efforts in the past 12 months.
- From May 17, 2022Vanguard Charitable donors gave more than $57 million through 5,487 grants to relief efforts in Ukraine to organizations such as World Central Kitchen, Doctors Without Borders, and Direct Relief, among other nonprofit organizations.
- Vanguard Charitable donors who contributed to disaster relief gave twice as much to charity in the past year, compared to those who did not donate to disaster relief efforts ($138,645on average, against $68,243on average).
- Of Vanguard Charitable donors who contributed to disaster relief efforts in the past 12 months, 74% gave to a charity they had never given to before.
Direct Relief, a non-profit organization that provides emergency medical assistance and disaster relief in United States and internationally, has benefited from Vanguard Charitable’s increased donor focus on disaster relief giving.
“As Direct Relief has responded to disasters of increasing scale and frequency in recent years, donor-advised funds like those sponsored by Vanguard Charitable have proven to be powerful and essential catalysts for individuals to participate. to the humanitarian response activities that are so critical for people whose lives are turned upside down,” said Thomas Tigue, President and CEO of Direct Relief. “Charitable giving is such a deeply personal act of generosity, and DAFs provide a safe, simple and effective mechanism that has democratized philanthropy and empowered people to make their own decisions at their own pace. DAF disaster that Direct Relief has witnessed, including for Ukraine, was extremely important in Direct Relief’s response. We were able to deliver more than 350 tons of emergency medical equipment as well as more than $10 million in emergency funding for local partner organizations doing essential work at high personal risk.
Other key findings from the survey:
- Donors continue to give generously: American donors, on average, gave $1,648 to charities in the past 12 months.
- Some donors diversify their donations: 20% of US donors say the majority or all of their donations in the past 12 months have gone to new charities they have never donated to in the past.
- Donors are more engaged: More than a quarter (27%) of US donors say they’ve looked for other ways to give back to their local community in the past 12 months, and nearly three in 10 (28%) US donors say they’ve been more interested by learning how their donations have an impact.
As the world continues to navigate the COVID-19 pandemic, the humanitarian crisis in Ukraine, climate change and other disasters, sustained short- and long-term philanthropic giving will continue to be an essential part of protecting and revitalizing our communities. In an effort to support donors in their charitable missions, Vanguard Charitable has launched the update Nonprofit Aid Visualizer™ (NAVi) for hunger and homelessness in 2021. NAVi is a free, interactive web-based tool that better connects donors to nonprofits operating in geographic areas struggling with homelessness and hunger.
For more information about Vanguard Charitable or giving through donor-advised funds, please visit www.vanguardcharitable.org .
This survey was conducted online in United States by The Harris Poll on behalf of Vanguard Charitable of April 7-11, 2022, among 2,067 U.S. adults ages 18 and older, of whom 1,341 donated to charity in the past 12 months. The sampling precision of Harris online polls are measured using a Bayesian credibility interval. For this study, the sample data is accurate to +2.8 percentage points using a 95% confidence level. For full survey methodology, including weighting variables and subgroup sample sizes, please contact Katie Miller to [email protected].
About Vanguard Charity
Vanguard Charitable is a leading US nonprofit organization that fulfills its mission to increase philanthropic giving by administering a donor-advised fund, a tax-efficient way to consolidate, accumulate and grant assets to charities. Since its creation by Vanguard1 in 1997, as an independent 501(c)(3) organization, Vanguard Charitable granted more than $14 billion to charities. More information is available at www.vanguardcharitable.org/giving-with-vc/how-it-works.
1 Although Vanguard provides certain investment management and administrative services to Vanguard Charitable pursuant to a service agreement, Vanguard Charitable is not a program or activity of Vanguard. The majority of Vanguard Charitable’s directors are independent of Vanguard.
SOURCE Vanguard Charitable