Frontier Foundation launches blood donation awareness campaign

PESHAWAR: Frontier Foundation Hematology Services would launch a public awareness campaign on blood donation for patients suffering from thalassemia and other blood-related diseases.

Chairing a meeting held here on Thursday, Sahibzada Muhammad Haleem, Chairman of Hematology Services at the Frontier Foundation, said the campaign is part of World Blood Donor Day (WBDD) which will be observed on June 14.

Frontier Foundation administrator Dr. Fakhar Zaman, project director Laiba Fayyaz, media director Farooq Mohmand and others attended the meeting, a press release said.

Sahibzada Muhammad Haleem said marking the day aims to raise awareness of the importance of blood donation, honor donors and give courage to patients suffering from thalassemia and blood-related diseases.

He said awareness camps on blood donation would also be held throughout June in addition to organizing blood collection camps from donors.

He said their organization held workshops, walks, seminars and conferences to raise awareness about blood donation and patient treatment throughout the year. He said genetic diseases such as thalassemia, hemophilia and other blood-related disorders are spreading rapidly due to lack of awareness among the people.

He said their organization was working to control thalassemia through awareness campaigns and providing treatment facilities for patients.

“We must take appropriate measures to curb thalassemia and other blood-related disorders to save our generation from crippling diseases,” he said, adding that awareness was key to containing genetic diseases.

World Blood Donor Day (WBDD) takes place on June 14 every year. The event was first organized in 2005, by a joint initiative of the World Health Organization, the International Federation of Red Cross and Red Crescent Societies, to raise awareness of the need for to have safe blood and blood products and to thank blood donors for their voluntary and life-saving blood donations.


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